Retailer Doubles Down On Tier 2 Segment Rollout

Red Roof Realty is proud to have been appointed by Mia Duck to secure locations for their two new branches in Mlolongo and Kitengela towns, bringing more affordable living options to Kitengela and beyond.

The retailer has built its name on one principle: Affordable living for everyone. With beauty products, home essentials, and daily items priced at just Ksh100, the brand has succeeded in removing the trade-off between cost and quality.

That focus is fueling their rapid expansion from Jogoo Road, Nyahururu and Nakuru to Nairobi CBD, Ruaka, Rongai, Mlolongo and now Kitengela.

Each new branch means their low-cost model is moving closer to more communities as it stocks the everyday items households depend on.

Their Kenya entry delivers real impact through added retail investment, more local jobs and wider access to affordable high quality goods in high-growth towns.

For households it means budgets go further — beauty, home care, and daily essentials priced for real life. That's more value and convenience right in the neighborhood.